From startup to +131% turnover in 12 months for Bombafit.
Emerging fitness brand scales from single channel to multi-platform ecosystem with automation and customer loyalty
The challenge:
Bombafit managed digital growth by fragmenting work across multiple agencies and external vendors, clashing with:
➤ Complex coordination between multiple vendors for e-commerce, marketing and automation
➤ Lack of unified vision between online channels and retention strategies
➤ Inefficiencies in customer data management and cross-platform performance
Results Achieved
+175% Sales
Revenue growth last 12 months
+680% Traffic
Increase in skilled traffic in 12 months.
+135% Recurring Customers
Acquisition of qualified customers in 12 months.
The working process:
The working process:
e-Fashion Pro has centralized Bombafit's digital growth into 4 operational phases:
➤ Phase 1 - Consolidation: Unification of e-commerce, CRM and analytics under a single management
➤ Phase 2 - Automation: Implementation of sales funnels and automated email marketing
➤ Phase 3 - Channel Expansion: Opening of European Markets.
➤ Phase 4 - Optimization: Continuous market analysis and scaling of best performances
Tailor-made innovations for the project
Multi-Channel Funnel
The introduction of a unified funnel and CRM allowed them to track every interaction, coordinate messages across all channels, and reactivate customers after their first purchase. Thanks to targeted email and SMS automations, the brand increased repeat customers by 135%, transforming data dispersion into an integrated growth strategy.
Transformation
Through our commercial experience, we guided Bombafit on a path of structured and sustainable growth. By redefining strategies, channels, and processes, the brand transformed from a family-run business into a solid and expanding enterprise.
Infrastructure rework
We designed and implemented a scalable, high-performance infrastructure capable of handling significantly higher traffic volumes without compromising the user experience. This optimization dramatically increased the portal's conversion rate.
Customer impact
e-Fashion Pro's centralized approach has allowed Bombafit to achieve:
Coordinated Scaling : Accelerate traffic and revenue growth with unified management of all online channels
Optimized Retention : One-time customers become recursive through personalized email and SMS automations
Operational Efficiency : Eliminating vendor fragmentation has made every marketing investment more effective.
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