Bombafit’s turnover has risen by 175% over the past 12 months.
Emerging fitness brand scales from single channel to multi-platform ecosystem with automation and customer loyalty
The challenge:
Before we stepped in, Bombafit managed its digital growth through multiple agencies and external suppliers, with a fragmented structure that made it difficult to scale efficiently.
The main challenges were:
➤ Complex coordination between different suppliers for e-commerce, marketing and automation.
➤ Lack of a unified approach to customer acquisition and retention strategies.
➤ Customer data spread across multiple platforms, with no real analytical integration.
➤ Average order value (AOV) not optimised.
➤ Weak cross-selling and up-selling strategies. The brand therefore had website traffic and user interest, but lacked a single strategic direction capable of transforming market attention into structured growth.
Results Achieved
+175% Sales
Revenue growth last 12 months
+680% Traffic
Increase in skilled traffic in 12 months.
+135% Recurring Customers
Acquisition of qualified customers in 12 months.
The working process:
e-Fashion Pro has centralised Bombafit’s digital growth through a structured five-stage process.
➤Stage 1 – Consolidation
We have brought e-commerce, CRM and data analytics under a single strategic umbrella, creating a reliable database to guide all business decisions.
➤Phase 2 – Automation
We implemented sales funnels and automated email marketing flows, systematically improving cross-selling and up-selling activities.
➤Phase 3 – Sales and Marketing Structure
We developed a launch strategy based on monthly DROPs, reinforcing the brand’s perception of exclusivity. At the same time, we enhanced the brand’s image with the support of the e-Fashion photography studio.
➤Phase 4 – Optimisation
Through continuous market analysis and management control activities, our data analytics team identified the most effective strategies and scaled up high-performing activities.
➤Phase 5 – Channel Expansion
Once growth in the domestic market had stabilised, the process of expanding into European markets was initiated.
Tailor-made innovations for the project
Multi-Channel Funnel
The introduction of a unified funnel and CRM allowed them to track every interaction, coordinate messages across all channels, and reactivate customers after their first purchase. Thanks to targeted email and SMS automations, the brand increased repeat customers by 135%, transforming data dispersion into an integrated growth strategy.
Transformation
Through our commercial experience, we guided Bombafit on a path of structured and sustainable growth. By redefining strategies, channels, and processes, the brand transformed from a family-run business into a solid and expanding enterprise.
Infrastructure rework
We designed and implemented a scalable, high-performance infrastructure capable of handling significantly higher traffic volumes without compromising the user experience. This optimization dramatically increased the portal's conversion rate.
Customer impact
Scalability
e-Fashion Pro’s centralised approach has enabled Bombafit to build a solid foundation from which to scale its business and expand beyond the UK.
Optimised retention
One-off customers have been converted into repeat customers through personalised email and SMS automations.
Operational efficiency
The elimination of fragmentation between suppliers has made every marketing investment more efficient and measurable.
Growth in traffic and turnover has been accelerated thanks to the unified management of all performance marketing activities.
Strategic vision
The e-Fashion Pro team supports the brand in data analysis and long-term brand development, working alongside the owners to build the Bombafit of tomorrow.
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