From startup to +131% turnover in 12 months for Bombafit.
Emerging fitness brand scales from single channel to multi-platform ecosystem with automation and customer loyalty
The challenge:
Bombafit managed digital growth by fragmenting work across multiple agencies and external vendors, clashing with:
➤ Complex coordination between multiple vendors for e-commerce, marketing and automation
➤ Lack of unified vision between online channels and retention strategies
➤ Inefficiencies in customer data management and cross-platform performance
Results Achieved
+175% Sales
Revenue growth last 12 months
+680% Traffic
Increase in skilled traffic in 12 months.
+135% Recurring Customers
Acquisition of qualified customers in 12 months.
The working process:
The working process:
e-Fashion Pro has centralized Bombafit's digital growth into 4 operational phases:
➤ Phase 1 - Consolidation: Unification of e-commerce, CRM and analytics under a single management
➤ Phase 2 - Automation: Implementation of sales funnels and automated email marketing
➤ Phase 3 - Channel Expansion: Launch on 4 new online channels with centralized management
➤ Phase 4 - Optimization: Continuous market analysis and scaling of best performances
Tailor-made innovations for the project
Multi-Channel Funnel
Bombafit was losing customers across Instagram, its website, and other touchpoints. The unified funnel tracks and converts prospects across all four channels with coordinated messaging.
Automated Retention
One-time customers didn't return after their first purchase. Email and SMS automations increased repeat business by 135% with personalized content.
Centralized CRM
Customer data was scattered across multiple tools. A unified CRM enables personalized communications and advanced segmentation for each channel.
Customer impact
e-Fashion Pro's centralized approach has allowed Bombafit to achieve:
Coordinated Scaling : Accelerate traffic and revenue growth with unified management of all online channels
Optimized Retention : One-time customers become recursive through personalized email and SMS automations
Operational Efficiency : Eliminating vendor fragmentation has made every marketing investment more effective.
Are you a sports brand ready to scale online sales?
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