Aquascutum Active scales internationally: +75% sales in 50 countries for the heritage brand.
The historic English brand is building an international digital presence with luxury standards and multi-country logistics.
The challenge:
Aquascutum Active already had an e-commerce but struggled to manage international expansion, clashing with:
➤ Logistical and fiscal complexities for cross-border sales while maintaining premium standards
➤ Risk of damaging heritage positioning with uncontrolled digital growth
➤ Lack of localization for languages, currencies and international market expectations
Results Achieved
+75% Sales
Revenue growth last 12 months
+58% Traffic
Increase in skilled traffic in 12 months.
+50 countries
International expansion in 12 months.
The working process:
We have structured the digital expansion of Aquascutum Active into 4 operational phases:
➤ Phase 1 - Brand Preservation: E-commerce setup with luxury standards and heritage quality control
➤ Phase 2 - Localization: Implementation of languages, currencies and logistics for 50 international countries
➤ Phase 3 - Community building: Club Check creation for premium customer loyalty
➤ Phase 4 - Controlled Scaling: Measured expansion while preserving margins and positioning
Tailor-made innovations for the project
Pre-Order
Aquascutum Active was missing out on exclusive online launches without an advance collection system. The pre-order module transforms the wait into a commitment to purchase drops and exclusive products.
International Cross-Border
International expansion risked compromising the luxury experience due to tax and logistical complexities. The cross-border system manages 50 countries with full localization while maintaining premium standards.
Community Club Check
Heritage customers didn't have a dedicated channel that reflected the brand's positioning. Club Check creates an exclusive ecosystem with priority access and tailored benefits for premium members.
Customer impact
e-Fashion Pro's premium-controlled approach has allowed Aquascutum Active to:
Controlled Expansion : International growth in 50 countries maintains the luxury standards and margins of the heritage brand
Qualified Scaling: Increased traffic converts into premium sales thanks to localization and a curated customer experience
Premium Community: Club Check builds loyalty among heritage customers through an exclusive ecosystem that reflects the brand's positioning.
Are you a Heritage Brand ready for international expansion?
Request a free analysis of your expansion potential.