Accessible, contemporary, and deeply personal beauty.
IAM was born from a simple and powerful idea: to give voice to every woman’s desire to feel like herself, in every moment.
Every collection is designed to follow the rhythm of life: from the fast pace of an unpredictable day to a special moment filled with anticipation. IAM observes, listens, and interprets, transforming every inspiration into a versatile, modern total look that adapts to the diverse styles and silhouettes of the feminine world.
Because every woman is unique. And IAM wants to be her second skin.
E-Fashion Pro x Europe Sprayground
For Sprayground Europe, we manage the entire European digital ecosystem, working as an operational extension of their team.
We handle the daily and strategic management of the project, integrating logistics, e-commerce, marketing, and technology under a single, coordinated direction.
We support the brand in developing its online channel through conversion-oriented marketing, structured funnels, and automation, while ensuring dedicated customer care and a solid, scalable technological infrastructure.
Our work also includes market analysis and IT research and development, supporting Sprayground in strategic decision-making and the continuous evolution of the project, while maintaining brand identity consistency and maximizing commercial performance.