In the fashion world, digitisation is not only a necessity, but a competitive advantage. At e-Fashion, we transform physical products into digital assets ready for the online market, guaranteeing speed, precision and quality. Behind every product sheet, every image and every description, there is a structured process that optimises the transition from production to digital sales. This is how we do it.
Product Reception and Analysis
Our process starts with the receipt of products directly from the brand’s factory or warehouse. Each item is catalogued, analysed and sorted according to the required digitisation specifications. Our team examines technical details, materials and characteristics to ensure that the information is correct and complete.
Professional Scanning and Photography
A picture is worth a thousand words, and in the world of e-commerce, a high-quality photo can make the difference between a sale and a lost opportunity. In our 120-square-metre photo studio, with three dedicated sets, we produce high-definition, wearable and still-life images that enhance product details. If necessary, we also use advanced scanning techniques to obtain accurate digital models.
Description and Creation of the Product Sheet
Our artificial intelligence, combined with the expertise of our data entry team, generates detailed and engaging descriptions, optimised for SEO. Each product sheet is built to be clear, informative and persuasive, enhancing the user experience and facilitating the customer’s purchasing decision.
AI and Virtual Tagging
One of our strengths is Virtual Tagging AI, an advanced technology that allows us to automatically extract key product information from a simple photo. Using intelligent visual analysis, the system recognises details such as material, colour, pattern, fit and even specific features such as stitching or decoration. This process not only speeds up the creation of product cards, but also guarantees a level of accuracy and uniformity that cannot be achieved manually. With virtual tagging, we reduce data entry time and optimise catalogue organisation, making products immediately ready for sale on any platform.
Optimisation and Formatting for Marketplaces
Each sales platform has specific rules and standards. Therefore, our team adapts the content and data of each product to ensure that it complies with the guidelines of Amazon, Zalando, Miinto and other marketplaces. We work with specific formats for each channel, ensuring that the information is always consistent and performs well.
Automation and Integration in Performance Sales Systems.
Technology plays a key role in our process. Thanks to our automation tools, products are simultaneously uploaded to multiple platforms, updating prices, stocks and promotions in real time. This system ensures an efficient workflow and reduces the risk of manual errors.
Quality Control and Publication
Before publication, each product sheet goes through a rigorous quality check. We check the accuracy of the data, the quality of the images and the consistency of the information across all sales platforms. Only after this step is the product made available online, ready to be purchased by customers.
Continuous Monitoring and Optimisation
Digitalisation does not end with publication. We analyse product performance, monitor sales trends and continuously optimise product sheets to maximise conversions. Thanks to our detailed reports, we can adapt strategies and improve brand visibility over time.
A Process Tailored to Each Brand
Each project is unique, and our digitisation process is designed to suit the specific needs of each brand. From factory to digital, we take care of every detail, offering a turnkey solution to make products ready to conquer the online market.