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Perché l’AI sta rivoluzionando il content marketing (e come usarla al meglio)

What happens when Artificial Intelligence (AI) takes the stage at the world’s most spectacular sporting event?

The audience is left speechless, marketers take notes, and views skyrocket. This was the case with the viral campaign aired during the 2025 NBA Finals: an advertising spot entirely generated using AI tools, which amassed over 3.2 million views on X (formerly Twitter) and captured global attention.

Behind the scenes, a creative team orchestrated a script co-written with Gemini, produced the video using Google Veo-3, and edited everything on CapCut, all on a minimal budget of just $2,000. The result? An engaging, hyper-creative campaign, perfectly aligned with current trends—and generated without actors, sets, or crews.

A Turning Point: AI is No Longer the Future, It Is the Present

This campaign marks a historic moment: we are no longer talking about experiments, but about full-scale marketing productions that compete with traditional media. More and more companies are recognizing the potential of generative AI, not just for cost-saving, but for exploring new forms of storytelling and personalization.

What are marketers creating with AI?

Here is an overview of the most common marketing content currently generated with AI:

  • Short videos and Reels: Short-form content for TikTok, Instagram, and YouTube Shorts, featuring AI-generated scripts, voiceovers, and backdrops.
  • Social media posts: Captions, images, and even carousels created automatically and tailored for each platform.
  • Personalized emails: Subject lines, dynamic copy, and automated segmentation based on user behavior.
  • Landing pages and advertisements: Optimized for conversion through language generation systems and automated A/B testing.
  • SEO-ready articles and blogs: Generated using intelligent prompts and pre-optimized for search engines.

The Real Advantage? Creativity and Scalability

Generative AI is not a shortcut; it is an extension of human creative potential. It doesn’t replace copywriters or art directors—it empowers them. It reduces technical turnaround times, frees up resources, and allows for testing more ideas in less time. In a market where speed is often decisive, AI becomes the lever to scale content and adapt it to micro-targets.

But beware: success always depends on strategy and brand identity. AI is an amplifier. If there is no vision, there is no result.

Artificial intelligence is rewriting the rules of marketing. When well-orchestrated, it can generate high-impact content even on limited budgets. Marketers who understand its potential and use it strategically will hold a decisive competitive advantage.

Do you want to learn more about how to integrate AI into your content strategy?
Visit www.efashionpro.com/ai/ and discover our digital marketing solutions.