logo-sprayground

The #1 Backpack in the World.

More than just a brand, Sprayground is a lifestyle. It embodies individuality, rebellion, and self-expression. Their products are designed for those who aren’t afraid to stand out and love to push the boundaries of their look.

Unique and original collaborations have established Sprayground as the #1 backpack brand in the world.

www.sprayground.eu

E-Fashion Pro x Europe Sprayground

For Sprayground Europe, we manage the entire European digital ecosystem, working as an operational extension of their team.
We handle the daily and strategic management of the project, integrating logistics, e-commerce, marketing, and technology under a single, coordinated direction.

We support the brand in developing its online channel through conversion-oriented marketing, structured funnels, and automation, while ensuring dedicated customer care and a solid, scalable technological infrastructure.

Our work also includes market analysis and IT research and development, supporting Sprayground in strategic decision-making and the continuous evolution of the project, while maintaining brand identity consistency and maximizing commercial performance.

37

Shipping countries

33%

Average Year-over-Year (YoY) Growth

5

Languages

Solutions Tailor-made for Sprayground EU

Pre-Order

For Sprayground, we developed a custom pre-order system designed to transform wait times into a strategic advantage. By granting early access to new collections, this model builds exclusivity, fuels brand desire, and strengthens community engagement, ensuring high-demand items are sold out even before they hit the warehouse.

Mystery Box

A format that plays on surprise, curiosity, and high perceived value, encouraging the community to trust the brand and embrace the unexpected. Mystery Boxes have generated enthusiasm, engagement, and rapid sell-out, strengthening the sense of belonging and turning every purchase into something more than just a product: a moment to be lived and shared.

Special Event

For Sprayground, we structured special sales events such as 'Drip Drop Lock' and 'Rare & Precious,' designed to elevate the purchasing moment into a true event. Time-limited drops, gated access, and curated collections create urgency, exclusivity, and high desirability. This approach transforms a product launch into a highly anticipated, shared experience that strengthens brand value and drives rapid conversions while keeping the community's attention at its peak.

E-Commerce photos

For Sprayground, we manage in-studio collection photoshoots, creating imagery that places each product in its ideal context. Every shoot is designed to highlight design details, strengthen brand identity, and generate ready-to-use content for e-commerce, digital campaigns, and social media. Our visual work goes beyond simply showing the product; it amplifies its character and impact.